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TRUE Brands - Mark van de Grift

PRIJS: GRATIS
FORMAAT: PDF EPUB MOBI
DATUM VAN PUBLICATIE: mei 2016
BESTANDSGROOTTE: 11,30
ISBN: 9789000348152
TAAL: NEDERLANDS
AUTEUR: Mark van de Grift

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TRUE Brands 1e druk is een boek van Mark van de Grift uitgegeven bij Spectrum. ISBN 9789000348152 TRUE Brands; de succesmerken van de toekomst! Hoe pas ik TRUE Branding toe om mijn bedrijf tot een succes te maken?De nieuwe generatie consumenten doorziet marketeers. Ze zijn sociaal bewogen, veeleisend en kunnen door middel van social media merken maken en breken. Daar staat tegenover dan onze maatschappij nieuwe merken nodig heeft. Verantwoordelijke marketing kan positieve verandering tot stand brengen in een wereld waar de leefbaarheid onder druk staat. Op dit spannende snijvlak staan TRUE Brands.De basis van TRUE Branding is Transparency, Responsibility, Unique en Empathy. Dit is een geheel nieuw concept en staat voor loyaliteit aan je eigen merk. Denk aan Dove, Triodos bank, Toms (schoenen), Tony Chocolonely of Patagonia.Een echt TRUE Brand neemt verantwoordelijkheid, die aansluit op de missie en resoneert bij de doelgroep. Doorstaat uw merk de toets van TRUE-ness en zal het de komende generaties aanspreken? Mark van de Grift is merk- en marketingspecialist en eigenaar van Drbrand.nl. Hij werkte onder andere voor en met Red Bull, Deloitte, Philips, Samsung, ING en Triodos bank en diverse reclamebureaus. Mark is Master of Marketing Strategy en auteur van het boek Het merk ik, waarvan er meer dan 25.000 exemplaren zijn verkocht.

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